Privacy Policy

1. Introduction

Welcome to primuslapis.com (the "Website"), operated by Primus Lapis Inc. ("we," "us," or "our"), a Canadian corporation incorporated under the laws of Canada. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and, where applicable, international privacy regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).By accessing or using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website or provide us with your personal information.2. Scope This Privacy Policy applies to personal information collected through:

• Our Website (primuslapis.com);
• Email communications, contact forms, or other electronic communications with us;
• Third-party tools or services integrated with our Website (e.g., analytics, payment processors, or marketing platforms).

This policy does not apply to information collected offline or through third-party websites linked from our Website, which have their own privacy policies.3. Definitions

• Personal Information: Any information about an identifiable individual, including but not limited to name, email address, phone number, IP address, payment details, or other data that can be used to identify you, as defined under PIPEDA.
• Processing: Any operation performed on personal information, such as collection, storage, use, disclosure, or deletion.

4. Information We Collect 

We may collect the following types of personal information:4.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, or mailing address provided through contact forms, client intake forms, or email communications.
• Client Information: Details provided during legal consultations, such as financial information, business details, or other sensitive data relevant to asset protection or corporate law services.
• Payment Information: Credit card details, billing address, or other financial information processed through secure third-party payment processors.
• Communications: Content of emails, messages, or other communications you send to us.

4.2 Information Collected Automatically

• Usage Data: IP address, browser type, operating system, device information, pages visited, time spent on the Website, and referring URLs.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze Website performance, and deliver personalized content. Cookies may include:
  • Strictly Necessary Cookies: Essential for Website functionality (e.g., remembering your session).
  • Analytical Cookies: Track Website usage via tools like Google Analytics.
  • Functional Cookies: Enable personalized features.
  • Targeting Cookies: Support marketing or advertising efforts. You can manage cookie preferences through your browser settings or our cookie consent tool (if applicable).

4.3 Information from Third Parties

• Analytics Providers: We use tools like Google Analytics to collect aggregated data about Website usage.
• Marketing Platforms: If you engage with our ads or email campaigns, we may receive data from platforms like Mail chimp.
• Payment Processors: Third-party processors (e.g., Stripe) provide us with transaction details but do not share full payment information.

5. How We Use Your Information 

We use personal information for the following purposes, in compliance with PIPEDA and other applicable laws:

• To Provide Legal Services: Process client inquiries, schedule consultations, and deliver asset protection or corporate law services.
• To Communicate: Respond to inquiries, send appointment confirmations, or provide updates about our services.
• To Process Payments: Facilitate secure transactions for legal fees or other services.
• To Improve Our Website: Analyze usage data to enhance Website functionality, user experience, and content.
• To Market Our Services: Send promotional emails or newsletters (with your consent, where required) or display targeted ads.
• To Comply with Legal Obligations: Meet requirements under PIPEDA, tax laws, or other regulations, including maintaining client confidentiality under professional conduct rules.
• To Protect Our Business: Detect and prevent fraud, unauthorized access, or other illegal activities.

6. Legal Basis for Processing 

We process personal information based on the following legal grounds:

• Consent: Where you have provided explicit consent (e.g., for marketing emails or cookies).
• Contractual Necessity: To fulfill our obligations under a client agreement or service contract.
• Legal Obligation: To comply with Canadian privacy laws, professional regulations, or other legal requirements.
• Legitimate Interests: For purposes such as improving our Website, preventing fraud, or marketing our services, provided your rights are not overridden.

For users in the EU (under GDPR), we rely on consent, contractual necessity, or legitimate interests as appropriate. For California residents (under CCPA), we process data as permitted by law and provide opt-out rights (see Section 11).7. How We Share Your Information We do not sell or rent your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf, such as:
  • Payment processors (e.g., Stripe) to handle transactions.
  • Analytics providers (e.g., Google Analytics) to analyze Website usage.
  • Email marketing platforms (e.g., Mail chimp) to send communications. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal and Professional Obligations: With courts, regulators, or other parties as required by law, professional conduct rules, or to defend our legal rights (e.g., in litigation or regulatory investigations).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, subject to confidentiality obligations.
• With Your Consent: Where you explicitly authorize us to share your information (e.g., for referrals to other professionals).

8. International Data Transfers As a Canadian business, we primarily store and process data in Canada. However, some service providers (e.g., Google Analytics, Stripe) may process data in the United States or other jurisdictions. We ensure that international transfers comply with PIPEDA and, where applicable, GDPR requirements, such as:

• Using service providers with adequate data protection standards.
• Implementing standard contractual clauses or other safeguards for EU data transfers.

If you are an EU or California resident, you may request additional information about our international data transfer practices by contacting us (see Section 14).9. Data Security We implement reasonable technical, administrative, and physical safeguards to protect your personal information, including:

• Encryption: Using SSL/TLS to secure data transmitted through our Website.
• Access Controls: Restricting access to personal information to authorized personnel only.
• Secure Storage: Storing data on servers with industry-standard security measures.
• Regular Reviews: Conducting periodic security assessments and updates.

Despite these measures, no system is completely secure. In the event of a data breach, we will notify affected individuals and regulators as required by PIPEDA and other applicable laws.10. Data RetentionWe retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law:

• Client Data: Retained for the duration of our professional relationship and as required by legal or tax obligations (typically 7 years under Canadian tax law).
• Website Usage Data: Retained for up to 2 years for analytics purposes, unless anonymized.
• Marketing Data: Retained until you unsubscribe or withdraw consent.

After the retention period, we securely delete or anonymize your information.11. Your RightsUnder PIPEDA and other applicable laws, you have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your information, subject to legal retention obligations.
• Consent Withdrawal: Withdraw consent for certain processing activities (e.g., marketing emails).
• Complaint: File a complaint with us or the Office of the Privacy Commissioner of Canada.

Additional Rights for EU Residents (GDPR):

• Data Portability: Request a copy of your data in a machine-readable format.
• Restriction: Request restriction of processing in certain cases.
• Objection: Object to processing based on legitimate interests.

Additional Rights for California Residents (CCPA):

• Opt-Out of Sale: Request that we not sell your personal information (we do not sell personal information).
• Know: Request details about the categories of information collected, used, or disclosed.
• Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise your rights, contact us using the details in Section 14. We will respond within 30 days (or as required by law) and may request verification of your identity.12. Cookies and Tracking We use cookies and similar technologies to enhance your experience and analyze Website performance. You can manage your cookie preferences through our cookie consent tool (if available) or your browser settings. For more details, please review our Cookie Policy (if applicable, or integrate cookie details here).13. Third-Party Links Our Website may contain links to third-party websites (e.g., payment processors or professional associations). We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing personal information.14. Contact Us If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Privacy Officer:Primus Lapis Inc.
Email: privacy@primuslapis.com
Address: 97 Maywood Park ,Toronto, ON M1k 2H3, Canada
Phone:1 647-907-7101 15. Complaints If you believe we have not handled your personal information appropriately, you may file a complaint with us (see Section 14) or with the Office of the Privacy Commissioner of Canada:Office of the Privacy Commissioner of Canada
Website: www.priv.gc.ca
Phone: 1-800-282-1376
Address: 30 Victoria Street, Gatineau, QC K1A 1H3, Canada16. Changes to This Privacy PolicyWe may update this Privacy Policy to reflect changes in our practices, legal requirements, or industry standards. We will notify you of material changes by posting the updated policy on our Website with a new "Last Updated" date or, where required, by direct communication (e.g., email). Your continued use of the Website after such changes constitutes your acceptance of the updated policy.17. Special Notes for International Users

• EU Residents: If you are in the European Union, we process your data in accordance with GDPR. You may contact our Data Protection Officer at privacy@primuslapis.com for GDPR-related inquiries.
• California Residents: Under the CCPA, you have specific rights (see Section 11). We do not sell personal information, but you may opt out of certain data sharing by contacting us.
• Other Jurisdictions: If you are in a jurisdiction with specific privacy laws (e.g., Quebec, British Columbia, or Australia), we strive to comply with applicable requirements. Contact us for details.

18. Accessibility We are committed to making this Privacy Policy accessible. If you require this policy in an alternative format (e.g., large print or audio), please contact us at privacy@primuslapis.com.